Elephant Walk; Business and Brand Strategy for the Long Haul Patrick Smyth 9780982864920 Books
Download As PDF : Elephant Walk; Business and Brand Strategy for the Long Haul Patrick Smyth 9780982864920 Books
Align your brand strategy to outrun and outlast your competition. In Elephant Walk you will learn to Align every aspect of your business to create a sustainable brand; increase profits by aligning all human and operational resources with the brand promise; Enhance customer perception and brand loyalty; truly differentiate your business in the marketplace through customer-focused brand strategies; increase employee retention and performance and reduce wasted spending and lost time due to brand inefficiency. Leaders often lack understanding of the role of the brand - it's way more than a logo! Operating performance metrics often fail to measure the actual customer experience. Poor alignment with the brand promise results in wasted time and money. Focusing on the vendor community, not the customer community weakens perceived value and customer loyalty. Patrick Smyth has 30 years of business executive experience including developing and launching products at large technology firms. He is a big picture thinker and has helped hundreds of entrepreneurs to navigate the journey of their new ventures. This book is a must read for any business.
Elephant Walk; Business and Brand Strategy for the Long Haul Patrick Smyth 9780982864920 Books
Very interesting read. Lots of thought-provoking ideas.Product details
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Tags : Elephant Walk; Business and Brand Strategy for the Long Haul [Patrick Smyth] on Amazon.com. *FREE* shipping on qualifying offers. Align your brand strategy to outrun and outlast your competition. In Elephant Walk you will learn to: Align every aspect of your business to create a sustainable brand; increase profits by aligning all human and operational resources with the brand promise; Enhance customer perception and brand loyalty; truly differentiate your business in the marketplace through customer-focused brand strategies; increase employee retention and performance and reduce wasted spending and lost time due to brand inefficiency. Leaders often lack understanding of the role of the brand - it's way more than a logo! Operating performance metrics often fail to measure the actual customer experience. Poor alignment with the brand promise results in wasted time and money. Focusing on the vendor community,Patrick Smyth,Elephant Walk; Business and Brand Strategy for the Long Haul,Enchanted Forest Press,0982864922,Business & Investing General
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Elephant Walk; Business and Brand Strategy for the Long Haul Patrick Smyth 9780982864920 Books Reviews
I just finished reading "Elephant Walk". I can strongly recommend this book to anyone starting trying to make sense of brand-creation or brand management.
Business books can frequently fall into two big traps and this book deftly avoids them both
Trap 1 this book avoids Having only one idea/thought. That idea can be summed up in a review and so why buy the book?
---> This book has a diverse and interesting set of explanations and ideas. It covers brand value and management, customer management, and overall business planning around a brand concept.
Trap 2 this book avoids Dry dry dry... hard to get through.
---> This book is relaxing to read. Written in a non-technical non-intimidating way with a few wry comments and memorable images the book is a relatively fast and fun read and then a useful reference to have around.
Can you brand an elephant? Only on paper please! When you see an elephant's footprint, you immediately know it is an elephant. When you brand and direct your company using the advice contained within Elephant Walk, your company's footprint or "brand" will be instantly recognizable...worldwide. You choose the size of your company's success when you apply the lessons taught so powerfully in Elephant Walk. Our company has taken giants steps toward success after reading Patrick's book. It is a must read and a must do!
Author- Dawn Walls-Bain, Ph.D. - CEO
Very interesting read. Lots of thought-provoking ideas.
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